Design for Good

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“4 out of 10 homeless live in places not intended for people” - Supportive Housing Communities

         In a case study written by Trey Bates  talks about the social awareness of homeless people.  The project used graphic design to notify people that there are people living in cars or abandoned buildings.  The basic idea of the project is to solve this problem by having nonprofit organizations like Supportive Housing Communities step in and help the homeless.  Bates completed research that found “Mecklenburg County has the largest population of homeless in the state, and even more disturbing was the fact that a person working full time at minimum wage supporting a family of four cannot afford the rent on a one-bedroom apartment in any county in North Carolina.”  The fact was shocking and that's when the team of Bates, Linda Miller, and Ken Compton was born. All three came up with the idea to used billboards to help spread the message to uptown Charlotte, North Carolina.  The project is still ongoing to help people get off the streets and into good homes.  

 NOTHING

         In a case study written by NAIL Communications talks about how The Rhode Island Community Food Bank asked a team to help them with their advertising campaign.  Since the food bank took a huge hit with the 2008 recession, they have been struggling ever since.  The strategy of the campaign was to demonstrate the scale of the problem or "put the problem near the solution".  NAIL came up with the idea of “nothing”.  After a $100,000 donation from Citizens Bank, Nothing was launched in September 2011.  The campaign was, and still is, a success.  There were more that 14,000 can sales that generated $39,900 in donations.  Now, the project is licensed in three more states, Ohio, Vermont, and New Hampshire. To learn more information check out more information click here. 

LIVESTRONG

ISN’T ABOUT ONE PERSON.  IT’S ABOUT THE MILLIONS OF PEOPLE FACING CANCER WHO NEED SUPPORT AS THEY FACE THE TOUGHEST BATTLE OF THEIR LIVES

         In a case study written by Rigsby Hull, talks about the rebranding of the LIVESTRONG brand.  The foundation is a $50 million cancer foundation with 2.5 million members worldwide.  The foundation focuses on the survivors and not the research.  The foundation took a big hit when the seven time Tour de France winner Lance Armstrong admitted to do doping. After the announcement the company had companies like Nike and Oakley drop their funding. In order for the company to bounce back, it would need some serious rebranding. The company hired Rigsby Hull to used reputation surveys and research to help find a new image. LIVESTRONG still wanted to be known by the foundation’s strong sense of itself and the importance of their story. The new rebranding launched February 28, 2013 and received media coverage from The Wall Street Journal with the article called “LIVESTRONG Foundation Seeks Life After Lance”.  Check out the new logo and website here.

^{OPEN GREEN MAP-A SOCIAL MEDIA PLATFORM} 

          In a case study written by Green Map System talks about how they wanted to create an interactive mapping resource that would be in a user friendly way for Green Map teams around the world to use and become a trusted resource of information.  There are over 845 locally-lead map projects have published more that 500 local and 325 interactive Green Maps that are used by millions to connect with green living, nature, social, and cultural resources near their homes and while they travel.  The goal of the website is to have a database of maps that show residents and visitors local nature, cultural and green living sources such as farmers markets, solar sites, bike lanes, and parks.  Currently the program is still growing and trying to find a way to keep the website alive.  To find out more information click here 

PAIN SQUAD- Mobil App to Help Young Cancer Patients Track Pain

        In a case study written by Cundari talks about how each year thousands of children with cancer are treated at Toronto's Hospital for Sick Children (or SickKids).  Unfortunately, pain is a part of these children's sickness and everyday, twice a day, the nurses ask the children to write in their pain journals.  These journals give doctors a better idea of how the children are feeling during treatment.  To have a more efficient way of collecting data, SickKids decided to ask help from Cundari to design a better method for the children to rate their pain.  The team researched how the children spend their free time. They concluded that all the children love to have fan and play games.  The teams strategy was to incorporate a fun experience with video games.  The teams goal was to make reporting the pain for fun but more efficient as well.  Since the completion of the app, the main journal compliance rate has been over 90%.  Here is a video showing the success of the new app.